Vetmo is a gamification memo app that helps Chinese veterinarians reduce stress through daily task management and professional knowledge support
Project Summary
Skills
Market Research
User Research
UI/UX
Branding
Brief
Timline
Research & Prototype
July 2023 - Sept 2023
UI & Visual Design
Sept 2023 - Dec 2023
Tools
Figma
Sketch
Tencent Form
Adobe Illustrator
Vetmo helps Chinese veterinarians relieve stress and improve mental wellness. This mental health app UXUI project aims to assist veterinarians in living a better healthier lifestyle. It provides features including daily task management, empowered professional knowledge
Background
Veterinary professionals face significant mental health challenges, with two-thirds reporting concerns such as depression, burnout, panic attacks, anxiety, or compassion fatigue. Some data suggest the suicide rate among veterinarians is increasing, with an estimated one in 10 veterinarians experiencing severe psychological distress due to untreated mental illness.
The demanding nature of large animal farm practice, characterized by high physical workloads, adds to the psychological stress experienced by veterinarians. Work schedules, financial issues, client demands and expectations and ethical dilemmas related to treatment options contribute to the mental health burden on veterinarians according to Pohl et al. Chinese Veterinary Journal.
Finding the problem
In order to understand what Chinese veterinarian needs to maintain healthy mental wellness, I conducted quantitative surveying using Tencent Forms to collect accurate data about what causes depression and anxiety. The survey collected more than 220 responses. I also conducted interviews with 12 veterinarians who live in major urban cities in China.
The Vision
How might we improve Chinese veterinarian’s mental health condition in a fun and relaxing methods through daily tasks management and professional knowledge support ?
Understanding the user
Based on the 12 interviews and 200 responses from recent surveys regarding my user professional Veterinarians. I defined the persona and user scenario based on user’s current experience to help me further define their needs throughout the journey.
Persona
“ I enjoy less working and sharing my frustrations with my peers.”
User Scenario
Based on the persona, I imagined how the user would feel and interact with the main product feature: daily tasks management, Learning professional knowledge, and uplifting spirits
Market Research
Current competitors on the market are less structured with desirable features and lack of specific target user group. However, Vetmo is a well-structured gamified memo and learning app that targets and supports veterinarians in need to reduce stress and live a healthy lifestyle.
User Flow + Information Architecture
Vetmo aims to support Veterinary professional in maintaining healthy mental health in managing their daily tasks and accessing professional knowledge, with the overarching goal of reducing stress.
A streamlined user experience that is easy for users to navigate. Consistent design language, Minimalistic icons, and straightforward navigation across the four categories.
Mid fidelity Prototype
I built a mid-fidelity prototype based on my initial user flow and information architecture. Mainly focus on transferring conceptual ideas to tangible design, emphasizing the key design features and improvements from user testing to make sure that user’s essential needs are being fulfilled.
FIRST VERSION OF MID -FID WITH CHANGES
After initial user testing I made emphasize on key design feature and notables changes of improvement to further refine design and produced three iteration of changes on the design.
Notable Changes
Everyday Tasks
Creating a new event is the priority task for use, I relocated the button to create new events in the center of the taskbar, so users will have easy access to create new events whenever they need to.
Notable Changes
Professional knowledge
By providing professional knowledge to support Veterinarians in their daily work. I want to streamline their experiences of gaining information for references. Thus I redesigned the learning pages to be clearer and streamlined.
Notable Changes
Badge and Achievement
Unlocking each badge to complete tasks enhances users’ sense of achievement, and provides social interactions and competition. motivate users to continue using the application.
Branding and Visual Design
For naming my brand, Vetmo is a concise and memorable name. For color, I chose blue and purple as the main theme color for Vetmo which is associated with calmness, serenity, and stability. A lighter shade of the color evokes a sense of tranquility and sophistication. Create a feeling of calm and relaxation.
Brand Consistency
Design System
Typography
Navigation Bar
Iconography
Logo & Names
Vetmo is a combination of "Vet" (short for veterinarian) and "mo," which could be associated with memory or memo. Our brand mission is to make the learning and task management process engaging and motivating. The theme color purple and blue reinforces the brand's commitment to creating a calming and supportive environment for veterinarians, emphasizing the reduction of stress in their daily professional lives.
Logos
